Choosing the perfect greeting card is part science, part gut instinct, and a dash of not wanting to look lazy. First, consider the recipient—are they sentimental or just here for the gift? For tear-prone types, go heartfelt with poetic words and a tasteful sparkle. For the jokers, pick something that makes them snort-laugh and question your friendship (in the best way).

 

Next, match the occasion with flair. Skip generic balloons for a quirky, inside-joke-worthy birthday card. Say thanks without sounding like a corporate email. And for holidays, remember—there’s a fine line between festive and obnoxious (nobody needs a card that plays Jingle Bells on repeat). In the end, a great card isn’t just paper—it’s a tiny, folded masterpiece of thoughtfulness.